Envoy discusses trade promotion

Ambassador-designate of Pakistan to Denmark Syed Zulfiqar Gardezi visited Islamabad Chamber of Commerce and Industry (ICCI) on Thursday and shared his views on strengthening commercial ties between Pakistan and Denmark with the local business community.

He said the key priority should be to promote Pakistani products in Denmark and attracting Danish investments to Pakistan. He said bilateral trade between Pakistan and Denmark was over $200 million with the balance of trade in Pakistan’s favour.

“There is still potential for Pakistan to increase its exports to Denmark,” he said, assuring that he would work hard to identify new areas of mutual cooperation to further improve bilateral trade between the two countries.

He also highlighted the importance of the business community’s input and efforts to explore avenues for trade promotion and enhancement with foreign countries. He identified renewable energy, dairy and livestock sectors as potential areas of cooperation between Pakistan and Denmark. He advised the ICCI to form a delegation for visiting Denmark and assured his full cooperation to make the visit successful.

Speaking at the occasion, ICCI President Khalid Iqbal Malik said that Pakistan’s Embassy in Denmark should step up efforts to identify new avenues of promoting Pakistan’s exports in Danish markets. He said the Embassy should assist private sector companies by conducting market studies and researching on which products would be most needed and desired.

He said Denmark has an advanced wind energy sector and can assist Pakistan in overcoming its energy problems by transferring wind power technology and sharing expertise.

Senior Vice President ICCI Khalid Malik suggested assigning annual export targets to commercial counsellors in foreign missions abroad with performance evaluation on the basis of target achievement.

Courtesy: The Express Tribune